Friday, December 31, 2004

RADIO in KOLKATA, INDIA - Overview

WELCOME TO AN OVERVIEW OF RADIO STATIONS IN KOLKATA INDIA

STATION: 93.5 RED FM

Music and Shows: HINDI, BENGALI.Hindi Music is often oldies. Bengali music recent and oldies.

RJs: They usually speak in old fashioned Hindi. Their Bengali RJ Sanjiv speaks artificial Bengali which is NOT FIT FOR BROADCAST. Jimmy is a very popular RJ who however must think of some new lines for his show DilSe. He has become repetitive. Callers are immatured and often idiotic. Jimmy can come up with a proper QUIZ show and a COUNTDOWN show of his own. Nilam is a very good RJ and her voice is truly enchanting. Perhaps the secret lies in her experience at AIR FM Kolkata.

Transmission: Usually Perfect though there have been instances of Breakdown.

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STATION: 98.3FM RADIO MIRCHI

Music and Shows:HINDI, BENGALI, ENGLISH. The station has JUST ONE show for International music which is surprising for a city like Kolkata. They repeat their music which degrades the station's general rating. Their Saturday night Dance show is really good though the tracks are repeated and the mixing is possibly recorded. That lowers the credibility of the show.

RJs: All of them are good and lively EXCEPT RJ Vishal who sometime sounds DULL. Probably its because of the shows he is supposed to host whose content are uninteresting.Mention should be made of RJs ARNABI and MIR who are just Excellent in their delivery and sense of humour.

Transmission: Absolutely perfect.

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STATION: AIR 100.2FM GOLD

Music and Shows: BENGALI, HINDI and ENGLISH Oldies.

RJs: Most of the RJs are NOT FIT FOR BROADCAST EXCEPT RJs for the Shows TOPPERS.It is basically a news channel. But news readers from Delhi are very very Dull. They JUST read the news. Don't really Present a News programme.

Transmission: Often NOT Stereophonic. Levels Fluctuate most probably due to faulty Console.

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STATION: AAMAR 106.2FM

Music and Shows: BENGALI ,HINDI. Music mostly repeated several times a day.The whole thing becomes VERY VERY BORING.

RJs: NOT FIT FOR BROADCASTING. Some of them have very POOR voice.

Transmission: Perfect.

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STATION: AIR 107FM RAINBOW

Music and Shows: BENGALI, INTERNATIONAL, HINDI. Shows are varied and interesting in terms of content EXCEPT Bengali shows like -------- FILM UNLIMITED, TOLLY BOLLY SAMBAD, GAANER LAWRAI, KOTHAY HARIYE GELE, AFTERNOON PATROLEKHAR SURE which have become repetitive. AIR FM RAINBOW MUST come up with more phone-in English, Hindi and Multi-lingual shows to attract listeners and revenue. It shouldn't become just another music radio station.
The Marketing must be dealt with by a professional house.

RJs: Most of them are NOT good. There are however few Exceptions LIKE Reshma RoyChowdhury, Biswadip Mitra, Mohua Sarkar, Keya Mukherjee, Ayantika - who are almost Perfect. However they too often suffer possibly owing to faulty studio set-up.

Transmission: Levels Low. Not upto the mark.

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STATION: 107.8 POWER FM

Music and Shows: HINDI, INTERNATIONAL. But they repeat the same music again and again. Hence its a BORING station. NO VARIETY.

RJs: Except Sekhar and Priyanka, rest speak with an artificial accent. Often sounds FUNNY. They just rush through their script, punctuated with the catchline ALL HITS ALL DAY. The station is okay for those, who don't understand the broader scope of radio.

Transmission: Absolutely Perfect.

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